Adam Bradley is bestselling author, a professor of English at UCLA, and founding director of the Laboratory for Race & Popular Culture (aka, the RAP Lab). Dubbed “The Professor of Hip Hop,” Adam pioneered the study of rap lyrics as poetry and has worked with some of the leading artists in popular music. As a writer at large for the New York Times’s T Magazine, he tells impactful stories about culture and society. Adam is the author of six books, including Book of Rhymes, The Anthology of Rap, and the national bestseller One Day It’ll All Make Sense, a memoir he wrote for the rapper and actor Common. Adam’s expertise lies in helping people communicate across differences—something he has done for Fortune 500 companies, non-profits, and start-ups alike—inspiring individuals and organizations to see beyond themselves to the greater good.